NOTABLE PUBLICATIONS
Atoka Wellness: Growing a Brand’s Social Media Community from Scratch, Author - Heart Creative Content Hub, July 2019
Keeping Your Content Relevant During Uncertain Times, Author - Heart Creative Content Hub, April 2020
Wellness Week 2020, Author - Heart Creative Content Hub, November 2020
Direct To Community: Being Digitally Native, Co-Contributor - Heart Creative Content Hub, 2020
satisFACTion Trend Report: Brand Activism, Co-Contributor - Heart Creative Content Hub, 2020
Case Study: Stoke Box, Primary Strategist on Project
Case Study: Julia’s Table Ebook, Primary Strategist on Project
WORK EXPERIENCE
MARKETING MANAGER, The Integrative Women’s Health Institute, October 2021 - October 2024
Oversaw all marketing initiatives, content creation, website development, promotional strategies, ad campaigns, SEO strategy, and more.
Directly collaborated with other leadership team members in order to reach our established revenue and sales goals.
Managed freelancers and contractors supporting marketing efforts.
STRATEGY DIRECTOR: Heart Creative, February 2019 - September 2021
Oversaw all marketing strategy, campaigns, content creation, and reporting for all clients and B2B work.
Developed pitch decks for prospects which led to a 30% increase in revenue in 2020.
In Q1 2021 I spearheaded the strategy & launch of Heart Creative’s new website, which generated 4 leads within 2 weeks of launching.
MARKETING DIRECTOR: Subscription Catalyst, May 2018 - February 2019
Oversaw all marketing and creative strategies, campaigns, and operations for all Subscription Catalyst companies.
Oversaw all website development, ad campaigns, affiliate programs, and email marketing for all clients. Acquired 10K+ subscribers for Subscription Catalyst brands.
Managed a marketing team of three members and worked closely with creative & ops teams.
MARKETING SPECIALIST II: Cratejoy, May 2016 - April 2018
Grew Cratejoy’s B2C social media channels from 200 followers to 225k+.
Increased Cratejoy’s organic social media conversion rate by 375% YoY (Jan. 2017 – Jan. 2018).
Managed all of Cratejoy’s B2C partnerships, PR, influencer/affiliate relationships, email co-registration campaigns, giveaways, and their referral program.
Cratejoy’s referral program generated $10k in sales during its first month in December 2017.