Notable Projects

Heart Creative

While working as the Strategy Director at Heart Creative, a boutique food and beverage agency, I oversaw the redesign and relaunch of their website in 2020. This project resulted in a significant increase in new client acquisition and was a direct contributor to the 30% increase in annual revenue.

dryland revival

I partnered with Dryland Revival to launch and create its website, branding, social media channels, and digital presence.

Integrative women’s health institute

While working with The Integrative Women’s Health Institute, I assisted them in redoing their website, expanding their digital brand presence, increasing lead generation, and refining their sales strategy.

NOTABLE PUBLICATIONS

• Atoka Wellness: Growing a Brand’s Social Media Community from Scratch, Author - Heart Creative Content Hub, July 2019

• Keeping Your Content Relevant During Uncertain Times, Author - Heart Creative Content Hub, April 2020

• Wellness Week 2020, Author - Heart Creative Content Hub, November 2020

• Direct To Community: Being Digitally Native, Co-Contributor - Heart Creative Content Hub, 2020

• satisFACTion Trend Report: Brand Activism, Co-Contributor - Heart Creative Content Hub, 2020

• Case Study: Stoke Box, Primary Strategist on Project

• Case Study: Julia’s Table Ebook, Primary Strategist on Project

WORK EXPERIENCE

MARKETING MANAGER, The Integrative Women’s Health Institute, October 2021 - October 2024

• Oversaw all marketing initiatives, content creation, website development, promotional strategies, ad campaigns, SEO strategy, and more.

• Directly collaborated with other leadership team members in order to reach our established revenue and sales goals.

• Managed freelancers and contractors supporting marketing efforts.

STRATEGY DIRECTOR: Heart Creative, February 2019 - September 2021

• Oversaw all marketing strategy, campaigns, content creation, and reporting for all clients and B2B work.

• Developed pitch decks for prospects which led to a 30% increase in revenue in 2020.

• In Q1 2021 I spearheaded the strategy & launch of Heart Creative’s new website, which generated 4 leads within 2 weeks of launching.

MARKETING DIRECTOR: Subscription Catalyst, May 2018 - February 2019

• Oversaw all marketing and creative strategies, campaigns, and operations for all Subscription Catalyst companies.

• Oversaw all website development, ad campaigns, affiliate programs, and email marketing for all clients. Acquired 10K+ subscribers for Subscription Catalyst brands.

• Managed a marketing team of three members and worked closely with creative & ops teams.

MARKETING SPECIALIST II: Cratejoy, May 2016 - April 2018

• Grew Cratejoy’s B2C social media channels from 200 followers to 225k+.

• Increased Cratejoy’s organic social media conversion rate by 375% YoY (Jan. 2017 – Jan. 2018).

• Managed all of Cratejoy’s B2C partnerships, PR, influencer/affiliate relationships, email co-registration campaigns, giveaways, and their referral program.

• Cratejoy’s referral program generated $10k in sales during its first month in December 2017.